Find out what's broken in your sales engine.
A fixed-price, two-week audit with a written plan and a clear recommendation on whether to hire. $7,500.
Who it's for
Founders of $5–20M companies whose sales have stalled, whose last sales hire didn't work, or who are about to hire and want to get it right.
What I review
- 12 months of CRM data: stage conversion, win rate, cycle length, and pipeline coverage
- 3–5 recorded sales calls
- Interviews with the founder and each rep
- Your comp plan and quota math
What you get
Your top three constraints
In writing, with the evidence behind each one.
A 90-day fix list
In priority order, so you know what to do first.
A clear recommendation
Hire now, fix first, or don't hire, delivered in a 60-minute readout.
How it works
Kickoff and access
CRM access or an export, comp plans, and call recordings.
Analysis and interviews
The data review, call review, and team interviews.
Plan and readout
The written plan and a 60-minute session with you.
What happens after
The plan is yours to run. Some clients execute it themselves, some hire me to run a sales search, and some bring me in as fractional CRO. None of that is required.
What do you need from me?
CRM access or an export, comp plans, a few call recordings, and time for interviews in the first week.
What if the answer is "don't hire"?
Then you've avoided a year of salary on a hire set up to fail, and you have the fix list to get ready.
How do I pay?
50% at kickoff, 50% at the readout.
Do I have to hire you for anything else?
No. The diagnostic is a complete engagement on its own.
Let's talk about your sales team.
20 minutes. No pitch deck.