Your business has an operating system. Your sales team doesn't.
I build the sales system that lets your sales engine run without you. Process, roles, scorecards, visibility, and rhythm, built to last past any one rep.
Josh Holmes · Sales Architect · Former CRO who scaled a company to $20M+ ARR
Most sales problems are system problems, not people problems.
If any of these sound familiar, the issue isn't effort. It's architecture.
Stop fixing the people. Start fixing the system.
- You're still the best salesperson. Every big deal routes through you. You can't step back without revenue stepping back too.
- One superstar carries the number. If they leave, the pipeline leaves with them.
- You've hired reps who didn't work out. Twice, maybe three times. Each miss cost six months and real money.
- Nobody can tell you what's actually in the pipeline. The CRM says one thing. Your gut says another.
- Every rep sells differently. There's no shared process, so there's nothing to coach to.
This is Sales Architecture. Not sales training.
Training changes behavior for a few weeks. Architecture changes how the business runs. I give your sales function the same structure, rhythm, and accountability a well-run company already expects everywhere else, and I implement it piece by piece until it holds weight without you.
- A documented sales process your reps follow and your managers coach to.
- Defined roles and ownership for every stage, from first touch to renewal.
- Scorecards for every seat, with numbers that mean something.
- Pipeline visibility you trust, built on CRM data that's actually clean.
- A meeting rhythm (weekly, monthly, quarterly) that keeps the system running.
- A hiring profile for the next rep, based on what actually wins your deals.
- System Fit Call (free, 30 minutes)We talk about where sales stands today and what your sales system needs.
- Sales System Reality Check ($3,500, about one week)I score your sales system and give you a straight verdict: what works, what's broken, and what fixing it takes. Learn more
- ImplementationWe build the system together, piece by piece, until your sales engine runs on it. Get in touch to learn more.
Built for founders at the handoff point.
Founder-led companies doing $1M–$25M that are still selling through the founder, or are about to hire (or just hired) their first sales team. Strongest fit: SaaS, IT services, and security and tech-enabled services.
Not a fit: companies looking for a script, a one-day workshop, or someone to just go hire reps.
Trained to design buildings. Now I design sales systems.
I studied architecture for five years before I ever carried a quota. I build sales systems the way I was trained to design buildings: foundation first, load paths clear, nothing decorative that doesn't hold weight. As CRO, I scaled a company from startup to $20M+ ARR across security technology, SaaS, and IT services. Today I design and implement sales systems for founder-led companies through The CRO Toolkit.
More about JoshNeed more than a system?
Fractional CRO
A sales system plus ongoing executive leadership. One seat at a time.
Join the waitlistFind out where your sales system is broken.
30 minutes. No pitch deck. You'll leave knowing what to fix first.