I build the sales system that lets your sales engine run without you.
Process, roles, scorecards, pipeline visibility, and a leadership rhythm. Built inside your business, around your team, until it holds on its own.
Your business has an operating system. Your sales team doesn't.
Most companies at $1M–$25M run finance, operations, and delivery with real structure. Sales still runs on the founder's instincts and one or two strong reps.
That works until it doesn't: the founder can't scale, the superstar leaves, or the new hires fail. A real sales system gives sales the same discipline the rest of the business already has.
The architecture, not a binder.
By the end of an implementation, your company has:
- A documented sales process your reps follow and your managers coach to.
- Defined roles and ownership for every stage, from first touch to renewal.
- Scorecards for every seat, with numbers that mean something.
- Pipeline visibility you trust, built on CRM data that's actually clean.
- A meeting rhythm (weekly, monthly, quarterly) that keeps the system running.
- A hiring profile for the next rep, based on what actually wins your deals.
What founders get back.
- Deals close without you in the room.
- New reps ramp on a process, not on your memory.
- You know your number before the month ends.
- Losing one rep doesn't mean losing the quarter.
- You hire your next salesperson against a profile, not a hunch.
This is Sales Architecture.
Sales training teaches skills that fade without structure. Coaching helps individuals. Neither fixes a system that doesn't exist.
I design and build the structure first. Training and coaching then have something to attach to.
Who builds it
I'm Josh Holmes. Before this, I was a CRO who scaled a company from startup to $20M+ ARR. Before that, I trained as an architect. More about me
Questions
How does an engagement work?
Every implementation is scoped to your company, usually after a Reality Check shows where the system is cracked. Get in touch and I'll walk you through it.
Do we need a sales team already?
No. It's built for founders who are still the main seller or are about to hire.
Will you hire reps for us?
Yes, once the system exists. See Sales Hiring.
What if we need a leader, not just a system?
That's Fractional CRO. See Fractional CRO.
What does it cost?
It depends on what needs building. The $3,500 Reality Check fee is credited toward an implementation if you sign within 30 days. Get in touch to learn more.
Want to learn more?
30 minutes. No pitch deck. You'll leave knowing what to fix first.