I design sales systems the way I was trained to design buildings.
Josh Holmes · Sales Architect · Founder, The CRO Toolkit
The architect
I spent five years training as an architect at Thomas Jefferson University (formerly Philadelphia University). That training never left. Architects don't decorate. They start with the foundation, map how load moves through the structure, and design every piece to carry weight.
Sales organizations work the same way. When one fails, it's almost always the structure, not the people standing in it.
The operator
As CRO of Harris Technology Services, I scaled the company from startup to $20M+ ARR over about four years, across security technology, SaaS, and IT services. I built the team, the process, the scorecards, and the rhythm. I also made most of the hiring mistakes founders make, so I know what they cost.
Sales system implementation
Today I design and implement sales systems for founder-led companies through The CRO Toolkit: the process, roles, scorecards, and rhythm that let sales run without the founder. Every engagement is scoped to the company. Get in touch to learn more.
How I work
- I work with a limited number of companies at a time.
- I go into the data before I give an opinion.
- I tell founders what they don't want to hear when it matters.
- I build systems meant to run without me.