A straight verdict on your sales system, in about a week.
A fast, data-driven assessment of your whole sales system: who you sell to, how the team is built, the process it runs, the numbers you see, and the leadership rhythm. You find out where you stand, what works, what's broken, and what fixing it takes.
$3,500. Credited in full toward a sales system implementation if you sign within 30 days.
Most founders guess at what's wrong with sales. Then they hire to fix the guess.
A new rep, a new CRM, a sales trainer. Each fixes one symptom and leaves the system untouched.
The Reality Check looks at the data first. It tells you which part of the system is cracked, how badly, and where to start.
You leave with one of three answers.
No hedging. Each verdict points to where the work starts.
The foundation holds.
Sales runs on a real process. Tighten what's there, then add reps.
It works, but only through you.
Deals close because you're in the room. The system has to come out of your head before you can step back.
There's no system yet.
Hiring now would fail. Build the foundation first.
A scored assessment, not a binder.
System Scorecard
Each part of your sales system scored 1–5, with the evidence behind every score.
What's working
The top 3 things your sales system already does well, so you keep them.
What's broken
The top 3 breaks, ranked by what they cost you in revenue.
ICP snapshot
Who your won deals say you should sell to, built from your own data.
Hiring readiness
Hire now, hire later, or fix the system first.
What fixing it takes
What to fix, in what order, and what implementing the fixes would look like.
Light on your time. Heavy on your data.
I use AI to pull and organize the data, so your team's time stays minimal and my time goes into the judgment.
- A 12-month CRM export of won and lost deals.
- A 45-minute founder interview.
- A 10-minute online survey for your sales team.
- 2–3 recorded sales calls if you have them. Optional.
About one week, start to readout.
Kickoff
Founder interview and data access.
Analysis
CRM and won-deal review, team survey, and call review.
Readout
60 minutes, live. The verdict first, then the scorecard and findings.
Next step
A proposal for implementing the fixes, with your $3,500 credited.
You keep the scorecard and findings either way.
Founders who know sales isn't scaling.
Founder-led companies at $1M–$25M who know sales isn't scaling but can't point to exactly why. Also right for founders about to make their first sales hire who want to get it right the first time.
Formerly the Revenue Diagnostic.
Stop guessing. Get the verdict.
30 minutes. No pitch deck. You'll leave knowing what to fix first.